OpenAI launches visual ads in ChatGPT

OpenAI is adding visual ads to ChatGPT, which will appear next to generated images. The launch is scheduled for October this year.

The initiative starts in the US with a limited group of advertisers. The company guarantees that banners will be clearly marked and will not affect the quality of the neural network's answers.

Effectiveness measurement tools

• Click tracking via AppsFlyer, Adjust, Branch, and Kochava
• Geo-experiments with Haus, Measured, and WorkMagic
• Brand safety checks with DoubleVerify and Integral Ad Science

Text ads were previously launched in the summer and expanded to India in August. OpenAI's ultimate goal is to provide access to 1.2 billion weekly users worldwide.