Unusual Use of AI: McDonald’s Case

Neural networks analyze huge amounts of data: from purchasing habits and competitor prices to the characteristics of residents in a specific neighborhood.

Based on such analytics, companies can adapt prices for different locations. For example, the chain compared the cost of the same Big Mac in two neighborhoods: $5.69 and $6.89. The distance between the outlets is only a couple of kilometers.

It turns out that you can pay differently for the same burger depending on where you buy it.