"Pyatnitsa" advertised the project on the K-75 ski jump

Marketers from the "Pyatnitsa" service decided to abandon standard advertising banners in favor of a more large-scale solution. To promote a new project called "Survivality," they chose a well-known sports location in Moscow.

The K-75 ski jump located on Sparrow Hills was covered with a red net. The resulting structure is impressive in its dimensions: it reaches a height equivalent to an eleven-story building and covers an area of 1,200 square meters.

This approach allowed for the creation of a striking visual image that attracts the attention of passersby and tourists. The initiative demonstrates brands' drive towards non-standard formats of audience engagement.