Doma Lenta Attracted 943 Orders via Avito Advertising

Home Improvement chain Doma Lenta, in collaboration with SberMarketing, launched an advertising campaign on the Avito platform, timed to coincide with the brand's rebranding. The main goal of the project was to inform customers about special discounts on renovation and home improvement products.

To attract the target audience, banners were placed on the service's main page and native ads were used in thematic sections. The campaign targeted users aged 25 to 54 interested in construction and renovation, covering 13 regions of Russia.

Campaign participants received coupons allowing them to pay up to 20% of the product cost and fully cover delivery expenses. This incentive format significantly increased target audience engagement and stimulated purchases.

The campaign results exceeded expectations: over a month and a half, 943 orders were received, and ad clicks totaled 126,490, exceeding the planned targets by 85%.

Effectiveness and Customer Acquisition Cost

A key metric for the campaign's success was the customer acquisition cost, which amounted to 3,400 rubles. This is a strong result for this niche, demonstrating the effectiveness of using the marketplace's built-in monetization tools.

• Campaign coverage included 13 regions of Russia
• 943 orders received over a month and a half
• Customer acquisition cost: 3,400 rubles