Lime Dodge RAM Pickups Advertise Golden Apple Sale

Lime-colored Dodge RAM pickup trucks loaded with branded boxes from the online store Golden Apple have appeared in Moscow. This is an unconventional advertising campaign for the "Lime Friday" sale, which runs throughout November.

The company decided to announce massive discounts using bold visual solutions. Lime-themed vehicles have become a new signature of the brand following last year's experiments.

Golden Apple's Advertising Stunts

• A branded boat in Saint Petersburg with a gift card
• A cabriolet for promotional events
• Life-sized Tamagotchi figures
• Pickup trucks loaded with Dodge RAM on the streets of Moscow