biznes trend sAviasales Invites Audience to Create Advertising Slogan
The Belarusian flight booking service Aviasales took an unconventional approach to creating a slogan for outdoor advertising. The company invited its audience to come up with a phrase to be used in promotional materials.
Previously, the phrase "luxurious nothingness" was proposed as the best option. Despite having ready-made ideas, users still actively engaged in the process, trying their hand at marketing and generating their own variations.
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