How to Create a Cohesive Fantasy World Using AI

Creating a convincing fantasy world requires balancing the recognizability of classic archetypes with their new interpretation. Director Zhenya Pyryev and Shchi Production studio applied artificial intelligence in the "Tasty as in a Fairy Tale" project to generate characters and locations.

The key task was not merely creating individual frames, but unifying disparate elements into a single visual style. Particular attention was paid to detailing: architecture, environments, costumes, and everyday objects of the heroes.

Professional dubbing actors were used to bring Koschei, Baba Yaga, the Water Nymph, and Zmey Gorynych to life. This allowed adding character depth to the figures, which is especially important when working with digital avatars.

A special approach was taken to brand integration. Brand elements, such as the shop and the green cup, are organically woven into the narrative fabric, becoming part of the story rather than external advertising noise.

The full version of the project is available in high quality on Vimeo via the link below.