Vanya Dmitrienko to perform in the victor city

Sberbank continues its large-scale 'Ulybatl' campaign, which has already been joined by 10 million people across Russia. The leader of the ranking will receive a solo concert by performer Vanya Dmitrienko.

Saint Petersburg, Ufa, Yekaterinburg, Moscow, and Kazan are leading. A total of 80 cities are participating in the competition, where residents pay for purchases with a smile to advance their region higher in the table.

In addition to the concert, participants can win a Chery Tiggo 9 car, twenty iPhone 17 Pro Max smartphones, and 50,000 promo codes from project partners.