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Designer's Mistake: How a Brand Turned a Defect into

The stress-relief toy brand released a model with a design error that marketers turned into an exclusive. Designers forgot to draw eyes on the fox, leaving temporary cross marks.

On the production line, these markings were taken literally. As a result, the toy was produced without eyes.

Marketers decided to use the situation to their advantage. The fox can now only be found in a special blind box.

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