Alfa-Bank and White Rabbit Family Extend Partnership

Alfa-Bank and Boris Zarkov's restaurant group White Rabbit Family have extended their strategic partnership, expanding the loyalty program for bank clients.

The new terms cover participants of the Alfa Only and A-Club programs. Partners gain access to exclusive privileges in the network's restaurants and the KRASOTA Moscow gastronomic theater.

WRF loyalty program members retain increased cashback in points. Additionally, a chef's complimentary dish is now offered with each visit to the group's establishments.

Simplified table reservation procedures have been introduced for A-Club cardholders. Clients can cancel deposits without penalties, making event organization more flexible.

The partnership aims to create a unique gastronomic experience. The focus is on high service standards and attention to detail at White Rabbit Family establishments.