Why 10,000 Steps Is a Marketing Myth

The myth that you need to walk 10,000 steps a day for health has no scientific basis and is the result of a successful marketing campaign by Japanese manufacturers.

The legend began in 1965 with the release of the first Manpo-kei pedometer. The device was worn on the belt, and step count was displayed via arrows on the dial.

The number 10,000 was not chosen randomly: it resembled the kanji character "Man" (万), which visually looks like a walking person. The slogan "Want to live to 100? Take 10,000 steps a day!" became a key advertising element.

Device creators were looking for a nice round number that would look good in the product name and on the display. The idea caught on, and other companies followed suit.

• The first pedometer was released in Japan in 1965
• The name Manpo-kei is linked to the kanji "Man" (10,000)
• The advertising goal was longevity through physical activity

Modern research shows that normal daily activity ranges from 7,000 to 15,000 steps. The 10,000-step benchmark remains popular but is not a strict medical standard.