Street Retail in Residential Complexes: New Requirements and Developer Strategies

The key criteria for entrepreneurs when choosing commercial premises on the first floors of residential complexes are a large flow of potential customers (34%), a rental rate lower than in shopping centers (31%), separate entrance and display windows (30%), a convenient unloading zone with parking (29%), as well as ready-made engineering communications (29%).

In response to business demands, Russian developers are abandoning spontaneous sales of such areas and moving towards centralized management of street retail.

Developers are increasingly retaining premises and transferring them to single management companies to form a ready-made rental business (RMB), controlling the pool of tenants and meeting residents' needs within the framework of the 15-minute city concept.