Russians spent 155 billion rubles on energy drinks

The Russian energy drink market showed record consumption figures for the first half of 2026. Analysts calculated that Russians spent 155 billion rubles on these products.

The volume of consumed energy drinks reached 651 million liters. Despite the ban on selling such beverages to minors and children introduced in March 2025, demand remains high.

Adrenaline Rush became the sales leader, accounting for 37% of the market or 57.35 billion rubles. Burn took second place with a turnover of 20.15 billion rubles (13%), followed by Flash Up with 15.5 billion rubles (10%).

Red Bull (13.95 billion rubles, 9%) and Gorilla Energy (9.3 billion rubles, 6%) also made it into the top 5 most popular brands. Together, these five brands dominate the Russian energy drink market.