Russians spent 155 billion rubles on energy drinks in 2026

In the first half of 2026, the Russian energy drink market reached a turnover of 155 billion rubles. Consumers purchased 651 million liters of products despite previously imposed restrictions.

Since March 2025, Russia has banned the sale of energy drinks to children and teenagers. Nevertheless, demand for this category remains high among adult consumers.

Adrenaline Rush led sales by revenue, generating 57.35 billion rubles (37% of the market). Burn ranked second with 20.15 billion rubles (13%).

1. Flash Up — 15.5 billion rubles (10%)
2. Red Bull — 13.95 billion rubles (9%)
3. Gorilla Energy — 9.3 billion rubles (6%)