Belarus has become more popular than Moscow for New Year

Minsk surpasses Moscow in demand for New Year tours

Russian tourists are flocking to Belarus for their New Year travels. The volume of bookings has reached a level where the capital of the neighboring state has surpassed Moscow in demand for tourism services for the first time.

New ranking of winter destinations

According to analysts, Belarus has taken second place among popular destinations after Saint Petersburg. Moscow, meanwhile, has dropped to third place in the ranking. The top-5 winter routes also include the Belarusian city of Grodno.

The popularity of Minsk is explained by interest in local cuisine and shopping. Red Square yields its appeal to traditional draniki pancakes and Zara stores.

Russian tourists are changing priorities

The trend towards internal tourism within the CIS is gaining momentum. Belarus is becoming an increasingly sought-after destination for short trips during holidays.

Comparison with other cities

The ranking shows a shift in travelers' interests. If Moscow was previously the undisputed leader, there is now a growing interest in neighboring countries.