Weekly Design News Digest

The updated Marks & Spencer product line focuses on eco-friendly packaging and modern typography, aligning with sustainability trends in retail.

SberStrakhovanie unveiled a new visual identity that simplifies the perception of complex financial services and makes the brand more user-friendly for digital audiences.

Key Changes in Branding for Sports Clubs and Educational Platforms

Newcastle United's football club logo features updated font proportions and dynamic elements reflecting the team's ambitions. Yandex Lyceum refreshed its identity, maintaining brand recognition while adopting a more technological style.

• Newcastle United logo update aligned with modern sports merchandising standards
• Yandex Lyceum rebranding: transition to minimalist and adaptive graphics
• SberStrakhovanie's new corporate identity as part of the broader ecosystem transformation

In the FMCG segment, Actimuno and Iskrenne Vas stand out. Actimuno's packaging design is now more transparent, highlighting the natural ingredients. The Iskrenne Vas line received redesigned labels emphasizing the premium quality of its meat delicacies.

Filmly also underwent visual changes aimed at improving user experience and enhancing content visibility through a new iconography system and color palette.