How an Incorrect Brief Hinders Designers' Efficiency

An incorrect brief is often the cause of project failure. Designers copy others' solutions, and clients receive results that do not align with their business.

The Copy-Paste Problem

When a performer simply copies the style of well-known brands, it creates a disconnect from reality. A client might sell gravel but demand an Apple-level design. As a result, both sides waste time.

How to Avoid Briefing Mistakes

• Study the client's business specifics before starting work
• Reject template solutions without adapting them to the task
• Clarify goals and audience during the discussion phase