Weekly design news digest: Yota refresh and bank rebranding

The design industry saw significant changes in branding for major companies and the launch of new visual projects from September 12 to 18. The review covers Yota's rebranding, updates to Bank ROSSIA, and new identity solutions for retail chains.

Key events of the week

• Yota brand refresh: updating the visual style of the telecommunications company.
• Bank ROSSIA rebranding: changing the logo and corporate identity of the financial institution.
• Design for Pyaterochka Cafe: creating a new identity for the food service format.
• Eronin cafe identity: developing a unique image for the dining establishment.
• "Flight of the Stork" project in Yakutia: an ecological project focusing on visual communication.
• "Traffic" store chain branding: designing the trading network and its elements.

Special attention is paid to analyzing the FMCG market through the lens of brand ratings for fast-moving consumer goods. The case of the Keen brand is also examined, demonstrating modern approaches to building visual identity.

All materials are available at the link:

1. Design news digest (09/12/26 – 09/18/26)