Creative Marketing of Hockey Club Sierra

Players from the Swiss club "Sierra" warm up in unusual costumes that mimic bare torsos and bikinis. This unconventional solution was made possible through a partnership with the adult store KissKiss.

Sponsorship allows the club not only to attract attention to matches but also to create additional revenue streams. After games, the team sells their jerseys at auctions, generating extra profit.

The club's marketing strategy demonstrates how a creative approach can be used to promote the brand and increase the financial stability of a sports organization.