Preparing Business for Black Friday: Strategies and Tips

The Black Friday and pre-New Year sale period offers businesses great opportunities, but simultaneously increases risks. Poorly thought-out discounts lead to reduced profits, while high demand can cause cash flow gaps. Moreover, customers do not always make repeat purchases after promotions.

To ensure the profitability of sales, it is necessary to develop a strategy in advance and prepare for the season.

Experts and business owners from the Tochka Bank app and Predprinimatel.ru publication share practical recommendations for preparing for seasonal sales.

Preparation and Economics Assessment

• How to Prepare for Seasonal Sales
• Assessing Promotion Economics for Sellers
• Strategies for Attracting Customers and Managing Peak Demand

Advertising and Case Studies

• Choosing Advertising Channels with a Budget Up to 100 Thousand Rubles
• FitStars Experience in Seasonal Preparation