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Budarin tests advertising terminology knowledge at the forum

Sasha Budarin checks National Advertising Forum participants' knowledge

At the event, host Sasha Budarin tested guests on their professional terminology. Participants had to quickly explain concepts such as fintech media, contextual targeting, and retail media.

The test results revealed the audience's level of preparation. During the exercise, it became clear which representatives of the Gen Z and millennial generations were most proficient in modern advertising technologies.

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