Pilates with Baguettes: New Trend in Moscow Fitness

An unusual fitness direction has launched at the new 'Magnit' hypermarket in Patriarshye Prudy, Moscow. Pilates classes using baguettes have become a new trend among the capital's residents.

Participants train under the guidance of instructors, using baked goods as additional equipment. This unconventional approach attracts fans of a healthy lifestyle and innovative sports methods.

Only Muscovites with local registration are allowed to participate. This requirement is linked to the event's location and the desire to create a closed community for city residents.

Participants must be able to hold a plank position for several minutes. A strong willpower is also required to cope with the physical load and maintain concentration.

The initiative demonstrates retailers' drive to go beyond traditional store formats. Combining shopping with entertainment helps attract a new audience and increase customer loyalty.