Apple Uses Manual Craftsmanship Instead of AI in New Apple

Apple has released behind-the-scenes footage of a new commercial for Apple Games, showcasing the extensive manual effort involved in the project.

A professional team manually created characters, assembled rocket parts and other structures, and arranged sets. This was then filmed frame by frame using stop-motion animation, followed by refinement with CGI tools.

The key feature of the project was the company's decision to invest time and resources into analog content production methods.

This approach contrasts with the modern trend toward automating processes using artificial intelligence. Manual labor and attention to detail help avoid the low-quality results often associated with generative neural networks.