Comprehensive Digital Approach for Your Business

A strong digital presence starts with a professional website that scales effortlessly and adapts to any business need. As a developer, I build the foundation on Next.js + Strapi—a fast, SEO-optimized site with intuitive content management. This core is then enhanced with marketing tools: analytics, geoservices, reputation management, and SMM. Let me show you how it works with real-world examples.

1. Next.js + Strapi: A High-Performance Website as Your Ecosystem’s Core

This isn’t a template-based builder but a flexible platform for growth:

Speed + SEO: Next.js with server-side rendering (SSR) improves load times by 40%, boosting search rankings (e.g., a construction company in your portfolio achieved a 1.2-second load time).
Full Content Control: Strapi lets you manage products, articles, and multilingual versions effortlessly. For a medical center, we configured a "Services" section with instant updates for prices and promotions.
Scalability: Add new modules without rewriting code. For an electronics e-commerce site, we implemented a customer portal and a CRM-integrated booking system.
API Integrations: Strapi acts as a "bridge" between your site and external services. For the same store, we connected Yandex.Market, a Telegram bot, and an analytics system.

Why Strapi instead of a custom backend?

Strapi is a modern open-source CMS (content management system) that works well for most projects because it saves time and effort when building web applications. Instead of writing a backend from scratch — which is the part of the website that runs on a server, stores data, and processes requests — you can simply set up Strapi, and it will do all the heavy lifting for you. For example, if you need to add news, products, or users, Strapi creates a user-friendly interface and automatically generates an API through which the frontend (the website or app) can send and receive data.

In addition, Strapi is highly customizable to fit specific project needs. You can add your own content types, define access rules, use plugins, or write custom code if something special is needed. It's like taking a ready-made house frame and renovating it to suit your tastes, rather than building the whole house from bricks. This approach lets you focus on the unique features of your project, instead of spending time on routine tasks that Strapi already handles well.

2. Geoservices: Linking Locations to Your Site

Yandex Maps/2GIS: For a construction company, we embedded a map showcasing projects across regions. Clients see addresses, photos, and a "Calculate Cost" button.
Schema.org Microdata: For a medical center, we added "Organization" markup, increasing visibility in Google search for geo-specific queries by 18%.
Dynamic Updates: Managers edit branch details in Strapi, and changes automatically reflect on the map.

3. SERM: Reputation Management via Your Website

Review Collection: For an e-commerce store, we set up a Strapi feedback form. Positive reviews auto-publish on the site and Google Business; negative ones route to support.
Flamp & Yandex Maps Integration: A medical center’s rating improved from 4.2 to 4.8 after syncing reviews.
Social Media Monitoring: Brand mentions in Telegram and VK are tracked via Brand Analytics and displayed in Strapi’s admin panel.

4. SMM: Social Media Automation

Telegram Bot for E-commerce: Integrated via Strapi API, the bot processes orders, sends tracking numbers, and promotes sales, increasing Telegram-driven conversions by 25%.
VK Auto-Posting: A construction company’s site updates auto-publish to their VK group, expanding reach by 40% without manual effort.
End-to-End Analytics: UTM tags in social links reveal which posts drive leads in Google Analytics.

5. SEO: Search Engine Optimization

In-Depth Strategy: For a medical center, we targeted 500+ long-tail queries (e.g., "laser papilloma removal in Moscow"), tripling traffic in 4 months.
LSI Keywords & Content: Articles for a construction company used related terms ("turnkey apartment renovation," "Eurostandards"), improving Yandex rankings.
User Engagement: Next.js’s speed reduced bounce rates for an online store from 68% to 32%.

Conclusion

Next.js + Strapi form the backbone of a digital ecosystem where your website becomes a marketing hub. With this foundation, you can:

Integrate geoservices for local promotion,
Automate SMM and reputation management,
Scale functionality without limits.

Examples from our projects:

For a construction company: website + CRM and Telegram integration,
For a medical center: multilingual portal + Flamp sync,
For an e-commerce store: high-performance platform with 2GIS and Yandex.Market APIs.

P.S. Want a similar system for your business? [Contact me]—let’s tailor solutions to your needs. In just 3 months, your site will transform from a business card into a growth engine.