Comprehensive Digital Approach for Your Business

A strong digital presence starts with a professional website that scales effortlessly and adapts to any business need. As a developer, I build the foundation on Next.js + Strapi—a fast, SEO-optimized site with intuitive content management. This core is then enhanced with marketing tools: analytics, geoservices, reputation management, and SMM. Let me show you how it works with real-world examples.

1. Next.js + Strapi: A High-Performance Website as Your Ecosystem’s Core

This isn’t a template-based builder but a flexible platform for growth:

Speed + SEO: Next.js with server-side rendering (SSR) improves load times by 40%, boosting search rankings (e.g., a construction company in your portfolio achieved a 1.2-second load time).
Full Content Control: Strapi lets you manage products, articles, and multilingual versions effortlessly. For a medical center, we configured a "Services" section with instant updates for prices and promotions.
Scalability: Add new modules without rewriting code. For an electronics e-commerce site, we implemented a customer portal and a CRM-integrated booking system.
API Integrations: Strapi acts as a "bridge" between your site and external services. For the same store, we connected Yandex.Market, a Telegram bot, and an analytics system.

2. Geoservices: Linking Locations to Your Site

Yandex Maps/2GIS: For a construction company, we embedded a map showcasing projects across regions. Clients see addresses, photos, and a "Calculate Cost" button.
Schema.org Microdata: For a medical center, we added "Organization" markup, increasing visibility in Google search for geo-specific queries by 18%.
Dynamic Updates: Managers edit branch details in Strapi, and changes automatically reflect on the map.

3. SERM: Reputation Management via Your Website

Review Collection: For an e-commerce store, we set up a Strapi feedback form. Positive reviews auto-publish on the site and Google Business; negative ones route to support.
Flamp & Yandex Maps Integration: A medical center’s rating improved from 4.2 to 4.8 after syncing reviews.
Social Media Monitoring: Brand mentions in Telegram and VK are tracked via Brand Analytics and displayed in Strapi’s admin panel.

4. SMM: Social Media Automation

Telegram Bot for E-commerce: Integrated via Strapi API, the bot processes orders, sends tracking numbers, and promotes sales, increasing Telegram-driven conversions by 25%.
VK Auto-Posting: A construction company’s site updates auto-publish to their VK group, expanding reach by 40% without manual effort.
End-to-End Analytics: UTM tags in social links reveal which posts drive leads in Google Analytics.

5. SEO: Search Engine Optimization

In-Depth Strategy: For a medical center, we targeted 500+ long-tail queries (e.g., "laser papilloma removal in Moscow"), tripling traffic in 4 months.
LSI Keywords & Content: Articles for a construction company used related terms ("turnkey apartment renovation," "Eurostandards"), improving Yandex rankings.
User Engagement: Next.js’s speed reduced bounce rates for an online store from 68% to 32%.

Conclusion

Next.js + Strapi form the backbone of a digital ecosystem where your website becomes a marketing hub. With this foundation, you can:

Integrate geoservices for local promotion,
Automate SMM and reputation management,
Scale functionality without limits.

Examples from our projects:

For a construction company: website + CRM and Telegram integration,
For a medical center: multilingual portal + Flamp sync,
For an e-commerce store: high-performance platform with 2GIS and Yandex.Market APIs.

P.S. Want a similar system for your business? [Contact me]—let’s tailor solutions to your needs. In just 3 months, your site will transform from a business card into a growth engine.